The week's
eTech conference has been the occasion for a wide
variety of announcements, but many of the biggest players are moving in the same direction. The value of opening
at least parts of your software's code for collaboration with outside developers is now undeniable. The only
question now is who will offer the most compelling opportunities for collaboration, the best collaborative software
("mash-ups") and leverage this success through effective business models.
Over the last 48 hours
alone:
Some observers have guessed that this type of
openness would be monetized by charging a fee for advanced use of APIs, but it appears that openness for the sake of
leveraging a body of developers wider than the companies' employees to create features that will win over more users is
the strategy being employed.