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eBay to include blogs, wikis - will people use them?

Steve Rubel discovers coverage and then goes in depth on eBay plans to incorporate blogs and wikis in their service offerings.  It looks like an impressive implementation, but I have a few questions about it.
  • First, if people wanted more in depth discussion - wouldn't the product descriptions and the buyer/seller feedback be less mass produced than they are now?  "Great customer!  Would sell to again for sure!" over and over again.  What percentage of the auction pages are mass produced by huge eBay store owners?
  • Given that this will be a pure commercial space it seems like the promised land for comment spammers.  Will eBay be able to fight spam in a way that doesn't shut down discussion but works for users?
  • Not sure that these mediums are the best suited for this context.  It seems like kind of an awkward application of two very hip, exciting tools.
  • Tag support makes sense if implemented in conjunction with pre-selected categories and full text search.  Given the nature of this particular market, though, I wonder if this will be the space where we really see tag spam emerge in a big way for the first time.
  • Internationalization of discourse will be an interesting mess to watch, I'm guessing.  Most businesses large enough to do a lot of international business mitigate language and cultural differences by hiring specialists to help with these issues.  Micro-businesses will not have these resources and I'll be curious to see how many miscommunications, previously silent prejudices and other communication issues emerge.
  • Business blogging often helps build relationships between companies and their customers.  How much loyalty do you feel to any particular eBay store?  I'm guessing not very much.  Thumbs up, thumbs down on reputation may be enough reputation/communication system for the vast majority of eBay users.
I'm not sure how much adoption these tools are going to see.  Blogging takes time and energy.  I'm not sure that people will find that investment worthwhile when sprucing up product pages and optimizing for search is already doable.  Does conversation drive commerce, as Rubel says?  Or in this case are we dealing with an intention economy - where people come to eBay intending to purchase something and only need help finding the best option at the best price?   I've never been too clear on how great an option it was to be able to call a seller on Skype, so I'm not sure how great an idea this is.  I've only been ripped of on eBay once, though, so perhaps I don't understand other peoples' need for communication. 

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